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Last updated: September 06, 2021

Craft Coffee Review: Can it Cater All Your Needs?

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By
Reviewed by
Reviewed by
Last updated: September 06, 2021
Coffee Statistics is reader-supported. We may earn a commission through products purchased using links on this page. Learn more about our process here
Ideal for:
  • Coffee lovers looking for a low-budget coffee subscription
  • Avid coffee drinkers looking to try high-end artisan coffee
  • Anyone looking for great coffee variety
Key features:
  • Free shipping within the US
  • Whole bean and ground coffee options
  • Light, medium and dark roast types
Editor's Rating
?
CoffeeScore is a ranking system developed by our team of experts. It aggregates all the scores given to a product in various aspects including the individual product’s features evaluation given by each expert independently, its customers’ feedback rank, and sales rank.
9.6
out of 10
  • Coffee variety 9.9
  • Coffee quality 9.9
  • Customer service 9.0
  • Website user experience 9.8
  • Price 9.5
Users’ Rating
4.2
out of 5
  • 112 Users’ Ratings rating rating rating rating rating
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    4.2
    out of
    5
    112 Users’ Ratings
    • 5 stars
      33%
    • 4 stars
      60%
    • 3 stars
      5%
    • 2 stars
      2%
    • 1 stars
      0%
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Coffee Statistics is reader-supported. We may earn a commission through products purchased using links on this page. Learn more about our process here

As a bonafide caffeine addict, it must be hard not being able to grab a good brew in your favorite coffee shop like you used to before the pandemic. A good coffee subscription service is the only hope for most coffee lovers now. The Craft Coffee subscription is the ultimate reliable source for artisan coffee at a pocket friendly price. Most artisan coffee providers out there cover all the bases pretty fine with organically grown and ethically sourced coffee, but their prices are usually on the steep end.

Craft Coffee is the kind of subscription that doesn’t dent your wallet. The company offers coffee that is scientifically tailored to your palate. They give you a test to assess your tastes then match you with the best coffee possible. They even go to the extent of providing you with price matching just in case you can find the coffee in stores at a better price. Our Craft Coffee review provides a clear rundown of what the company offers its subscribers. Take a look and see if it’s for you.

Specifications

Shipping location
The US, international (apart from EU)
Shipping size
12 oz. (1-6 bags)
Price
From $6.99 per 12 oz.
Shipping frequency
Every 1 – 12 weeks
Shipping time
5-7 days after roasting (USA)
Shipping cost
$0 (USA); $2.99 per 12 oz (Canada); $7.99 per 12 oz (everywhere else)
Bean types
Whole bean, ground
Roast types
Light, medium, dark

About the company

Craft Coffee was founded in 2011 and ever since, they have been on a mission to provide their customers with the most delicious coffees at rock bottom pricing. The company is based in Brooklyn New York and their motto is ‘Better Coffee for Less Money’. Their coffees go for as low as 6.99 dollars and they cater to as many palettes as possible with their vast variety. The company prides itself on studying over 10,000 different brand ratings and analyzing multiple types of coffee scientifically before creating the system that matches their customers’ palettes to the best coffee.

With a test, the company is able to assess their customers’ preferences then match them with the best coffee. This is their unique selling point and based on their customer satisfaction ratings, they are acing it.

Craft Coffee subscription review

The main difference between coffee from a good subscription service like Craft Coffee and coffee from the grocery store is the taste. Coffee from the store tastes bland. This is because grocery stores don’t do regular orders. Therefore, their brew loses strength over time. A Craft Coffee subscription guarantees you the best quality coffee at very affordable prices. Here are some of the key features that set the Craft Coffee subscription company apart from others on the market.

How it works

Craft Coffee Review: Can it Cater All Your Needs?

To start a subscription you will have to asnwer several questions meant to assess your tastes and preferences

Getting a subscription from Craft Coffee is a breeze. All you have to do is sign up for membership on their website, craftcoffee.com. However, before you begin your subscription, you have to choose one out of the 4 options that best describe your subscription needs. You have to choose whether you are buying coffee for your home, for a loved one, for wholesale purposes or if someone got you the subscription as a gift.

You will be required to fill a form with a set of questions meant to assess your tastes. The company features a rotating selection of the world’s best coffees. Currently, they have 10 blends available. They are sorted under their subscription plans and come in light roast. Medium-light roast, medium-dark roast and dark roast.

Any plan you settle for will save you some change over the retail prices. Once you’ve chosen a plan, you select the amount you want, the size of grind you want to brew and how frequent you want to receive your coffee.

Membership options 

All the membership options at Craft Coffee are aimed at providing coffee at very low price points. Imagine paying for 12 ounces of freshly roasted beans at the same price of 2 lattes at your local cafe.

You can choose any plan from the 11 small-batch blends at prices beginning at 6.99 dollars. The bags will get delivered to you via priority mail at zero cost if you live within the US. 

What’s more, Craft Coffee’s selection process is pretty easy. They don’t ask you off-the-wall questions like other subscription services. All you have to do is pick a favorite coffee from the list of hundreds of roasters provided then they will suggest their blend that is close to what you already love.

Another fantastic option by Craft Coffee is their 3-coffee sampler that includes 7 selections based on light or dark roast combinations with single origin coffees and blends as well. The big news is they will tell you if the options are close to the coffee you love or are lighter or darker.

When it comes to grind options, Craft Coffee is a point ahead of many popular coffee subscriptions. They offer whole beans and ground coffee with different grind sizes to choose from. To pick the best grind size, consider your preferred method of brewing. Craft Coffee offers whole beans, cone filter, flat-bottom filter and French Press. 

Shipping location, time and costs

The best thing about Crafty coffee is you don’t get to drink last month’s skanky old beans. They ship between 24 and 72 hours after roasting and delivery to your place takes between 2 and 5 business days depending on where you live. 

If you live within the US delivery is free but if you are in Canada, you will have to pay 3 dollars for every 12 ounces. Unlike most coffee subscription companies, Craft Coffee ships coffee to international subscribers. You would have to pay 7.99 dollars for every 12 ounces.

You can choose how often you want your coffee every 1 to 12 weeks and you can always cancel or pause whenever you don’t need a shipment. If you wake up one morning and realize you need to cut down on your coffee consumption you can easily reduce the frequency of your deliveries. 

Moreover, immediately after successfully subscribing to any of their plans, Craft Coffee sends you information about when the coffee is ready. You will get status updates after the coffee beans are roasted, after they are packaged and released for shipment and when you should expect the delivery.

Coffee variety, taste and quality

Just so you know, Craft Coffee is both a subscription provider and a roast. They roast their coffees in-house. This edges them over competition in many ways. They have control over consistency and quality control.

The company offers a large selection of blends and single-origins. Their flagship blends are broken into 2 section: five blends, designed to be high-end options based on popular store bough blends and four extra blends designed to compete with third-wave coffee roasters.

The five blends are incredibly affordable and they include; streetlight, day dream, a day in the life, into the black, and throwback. The four extra blends take things to the next level and are a bit pricier, though still very affordable. They include: fascination, Ruckus, Wanderer, and Shoulders of giants.

Craft Coffee goes as far as color coding their interesting selection of products. The red label is the darkest roast with a robust smoky flavor. Blue label is an easy-to-drink colorful option. There are 4 more labels spread across the light to dark spectrum.

Craft Coffee Review: Can it Cater All Your Needs?

The lables are color-coded for your utmost convenience

Further, they put their coffee into 4 categories: everyday, classic, select and reserve. The Everyday is for drinkers interested in the bare essentials of coffee while reserve is a distinctive world-class kind of coffee.

Certifications

There is a lot of controversy around coffee certifications and their role for farmers, roasters and subscription companies. Some resources Trusted Source The craft coffee trend: it's pricey, but farmers aren't getting rich | Guardian sustainable business | The Guardian Improving the chocolate and coffee market will take a much more nuanced approach than a certification or two www.theguardian.com claim that farmers don’t benefit from coffee production as stipulated by the certifications. 

That said, Craft Coffee don’t offer certified coffee but they do claim that they source their coffees, roast them and ship them according to the Fair-trade international standards. Coffee certifications have very little implications on the quality, but if you must see the evidence that the farmer who produced your daily brew is getting richer, then you might want to look elsewhere.

Price 

When it comes to pricing, the Craft Coffee subscription service edges out most of its competitors. Most coffee subscription companies cover all the bases, from high-quality coffee to flexible subscriptions and quick shipments but their premium pricing is usually off-setting.

Craft Coffee are not only about the coffee but also about the price at which they offer the best quality coffee. Their aim is to cut off the middleman and satisfy their customers with rock bottom price tags.

Craft Coffee have managed to keep their operating costs low since their conception by keeping a lean staff and roasting coffee themselves. 

When we say affordable high-end artisan coffee, we are talking below 10 dollars, or 15 dollars for a 12-ounce bag of freshly roasted beans. This is an amount you can easily spend on two lattes at your nearest café.

As if that’s enough, the company offers discounted prices if you buy coffee in bulk whether it’s for your home or workplace. Bulk doesn’t mean 50 pounds or more, bulk is as much as four bags. 

The blend bags go for anything between 9.99 and 15.99 dollars. The single origin bags go for 19.99 dollars and the 3-pack sampler goes for 24.99 dollars.

Packaging

Craft Coffee Review: Can it Cater All Your Needs?

The coffee comes in tight vacuum-sealed bags with a zip lock

According to experts Trusted Source Coffee Quality Testing - IFT.org Coffee is one of the most popular beverages in the world. According to the National Coffee Association (NCA), 58% of American consumers surveyed for its 2011 “National Coffee Drinking Trends” report said they had drunk coffee the previous day. www.ift.org , coffee packaging plays a crucial role in the freshness of coffee. Craft Coffee keeps their promise of delivering fresh coffee by not only shipping immediately after roasting but also packaging in tight vacuum-sealed bags. 

The bags also feature a zip lock that allows you to seal them up after you have opened and used some of the coffee. The zip lock comes in handy at maintaining the coffee’s freshness.

Moreover, all of the coffee bags are stamped with the date on which the coffees were roasted. You can compare the date to the date you received your shipment notification to see how prompt their shipping is.

You will receive your boxes clearly labeled with bags stacked on one another. Besides the date of roasting, each bag you receive will have a clear label with the name of the roaster, the origin of the beans, and tasting notes.

Customer service

As much as Craft Coffee works hard to ensure that each of the hand-roasted coffees is robust and rich, they are aware that people have different taste palettes and 1 or 2 people are likely to raise an issue. For this reason, they have a reliable customer service team that focuses on mending customers’ discontent or dislike.

If you don’t enjoy a roast from Craft Coffee, you can email, call or chat up one of their customer service team members. They will respond promptly and work endlessly to find you a suitable replacement.

Website and app user experience

Craft Coffee Review: Can it Cater All Your Needs?

Their website is also pretty easy to use

The Craft Coffee Website is just as simple to use as any other website out there. All the information about their subscriptions and different types of coffee are displayed well. You can easily navigate the website and read about the 10 blends of coffee that they have among other options before choosing a plan.

Once you have subscribed to a plan, you get notifications on your coffee’s roasting, packaging, shipment, and when to expect your delivery on the Website.

The only thing on the site that needs improvement is the drop-down menu for selecting the coffee brand that you are currently drinking. The bar does not reveal all the listed coffees making it hard to browse through the options. You can only search for your brand one letter at a time. 

Price matching

Craft Coffee distinguish themselves with this simple feature no so very common with other coffee subscriptions. Craft Coffee will help you find a cheaper coffee at a store near you. 

Single purchase one-time delivery

The subscription-driven company is beginning to experiment on the single purchase one-time delivery. This means that you can buy a single bag of coffee from their site before deciding if you want to join a subscription.

PROS CONS
  • Affordable artisan coffees
  • Price matching
  • Free shipping
  • You get matched with the best coffee based on your preferences
  • 100% customer satisfaction guarantee
  • Customizable subscription plans
  • Multiple coffee grind options
  • Great additional information on the website
  • Quick shipping between 24 and 72 hours after roasting
  • A dynamic and fun gift package
  • Dull packaging for a coffee subscription
  • Complaints about poor customer service

Conclusion

From our in-depth Craft Coffee review, it is clear that the coffee subscription service suits coffee lovers on a budget. The company gives everyone an opportunity to enjoy high-quality specialty coffee at affordable prices. A 12-ounce bag can brew up to 15 cups depending on how much you consume. A subscription guarantees you fresh coffee at your doorstep whenever you want, 24 to 72 hours after roasting.

References

1.
The craft coffee trend: it's pricey, but farmers aren't getting rich | Guardian sustainable business | The Guardian
Improving the chocolate and coffee market will take a much more nuanced approach than a certification or two
2.
Coffee Quality Testing - IFT.org
Coffee is one of the most popular beverages in the world. According to the National Coffee Association (NCA), 58% of American consumers surveyed for its 2011 “National Coffee Drinking Trends” report said they had drunk coffee the previous day.
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